Over 300,000 young Nigerians gathered at
the Teslim Balogun stadium in Lagos, as well as other locations around the state,
to participate in the World Record breaking Teeth brushing challenge. The
challenge sponsored by leading oral care brand, Close Up toothpaste, in
partnership with Lagos State government, Nigerian Dental Association (NDA), HEIT
Solutions, Vas2Net & Core Media, saw various
school students take part in brushing their teeth at the same time at different
locations. Continue
the Teslim Balogun stadium in Lagos, as well as other locations around the state,
to participate in the World Record breaking Teeth brushing challenge. The
challenge sponsored by leading oral care brand, Close Up toothpaste, in
partnership with Lagos State government, Nigerian Dental Association (NDA), HEIT
Solutions, Vas2Net & Core Media, saw various
school students take part in brushing their teeth at the same time at different
locations. Continue
 |
A cross section of sponsors and participants at the closeup World Record with Teeth brushing challenge at Teslem Balogun Stadium |
Speaking before
the kick-off, Executive Governor of Lagos State, Mr. Babatunde Raji Fashola,
said that the challenge was a representation of how people ought to take care
of their bodies, with oral care being a priority.
the kick-off, Executive Governor of Lagos State, Mr. Babatunde Raji Fashola,
said that the challenge was a representation of how people ought to take care
of their bodies, with oral care being a priority.
“The Lagos State
government supports a comprehensive healthcare system. A simple oral hygiene
routine, such as brushing twice daily, restricts the number of visits to the
dentist. Unfortunately, many people do not take care of their teeth and mouth
because they consider them small among the body parts that should be taken care
of. There is little consideration that this part of the body is where all the
food that we eat in order to nourish the rest of our body passes through,” Fashola
said.
government supports a comprehensive healthcare system. A simple oral hygiene
routine, such as brushing twice daily, restricts the number of visits to the
dentist. Unfortunately, many people do not take care of their teeth and mouth
because they consider them small among the body parts that should be taken care
of. There is little consideration that this part of the body is where all the
food that we eat in order to nourish the rest of our body passes through,” Fashola
said.
Mr. Mabo Thabe, Managing Director, Unilever Nigeria,
makers of Close Up toothpaste and other household brands, who spoke at the
event, said
that Close Up was supporting the challenge as part of its commitment to promoting and reiterating a
healthy oral care culture for Nigerians.
makers of Close Up toothpaste and other household brands, who spoke at the
event, said
that Close Up was supporting the challenge as part of its commitment to promoting and reiterating a
healthy oral care culture for Nigerians.
According to him, “At Unilever, our mission is to meet the
everyday needs of our consumers through great brands that help people feel
good, look good and get more out of life. We have constantly provided quality
goods for 90 years in Nigeria, and we are poised to create even more value for
our consumers by staying close to them, understanding their needs and
meeting those needs through consistent innovation. A healthy and good looking Nigeria
is a great Nigeria.”
everyday needs of our consumers through great brands that help people feel
good, look good and get more out of life. We have constantly provided quality
goods for 90 years in Nigeria, and we are poised to create even more value for
our consumers by staying close to them, understanding their needs and
meeting those needs through consistent innovation. A healthy and good looking Nigeria
is a great Nigeria.”
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