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| FIFA Confederations Cup Brazil 2013 logo | credits: en.wikipedia.org |
FIFA said on Thursday in a statement on its web site that the figures helped to make the competition the most popular Confederations Cup on record in broadcast terms.
“The tournament has set new viewing records in key markets from the group stages to the final, cementing its position as a major event in the global sporting calendar.
“It also gave a clear indication of the demand broadcasters can expect for coverage of the 2014 FIFA World Cup Brazil,” it added.
The News Agency of Nigeria reports that average television audience for matches at the Confederations Cup competition across key markets was more than 50 per cent higher than in 2009.
More than 69.3 million tuned in to the 2013 final across 10 key markets, including Germany, France, the US and China.
This was more than 11 million higher than the audience for the final match of the 2009 tournament in South Africa in those markets.
According to FIFA, 42 million Brazilians have watched the final match between Brazil and Spain live.
This figure was nearly 50 per cent more than the Brazilian audience for the final of the 2010 FIFA World Cup South Africa.
About 36.7 million had followed the competition’s coverage on TV Globo, with Bandeirantes drawing in a further 5.3 million viewers.
In Spain, 10.7 million enjoyed the game on Telecinco, which was the biggest audience for any programme on Spanish television this year.
The figure was an eye-catching result, given the late-night timing of the broadcast in Spain.
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